SynKoalaJoin early access
AI-powered synthetic user testing

Test your UI before your users do.

SynKoala runs AI-powered synthetic user testing: it creates a synthetic audience and simulates how different users experience your UI, before a single real user does.

Join early accessSee how it works
Hundreds
of synthetic participants, run in parallel
8
behavioural signals tracked per session
0
participants needed for an initial read

SynKoala is in early access. These describe how the platform is built, not results from a completed run.

Not every decision can wait for a test bench.

Every product team carries a backlog of unanswered questions before launch. The traditional path, recruit, schedule, test, analyze, takes days or weeks. Real research is invaluable. It just is not always there when you need it.

"Will people understand this?"
"Where will they get confused?"
"Will different segments experience it differently?"
How it works

One workflow, from audience to insight.

Define your audience, give them a task, upload your UI, and let SynKoala simulate, analyse, and surface what matters.

  1. 01

    Define your audience

    Tell SynKoala who you want to understand: demographics, experience level, digital confidence, whatever defines the group.

  2. 02

    Give them a task

    Tell your synthetic users what they're trying to accomplish. The task gives their behaviour a purpose.

  3. 03

    Upload your UI

    Upload your website, mobile interface, or prototype, the same one your real users would eventually see.

  4. 04

    Simulate the experience

    Synthetic participants navigate the interface independently, varied but consistent with the audience, while SynKoala captures attention, decisions, and interactions.

  5. 05

    See the population-level picture

    SynKoala aggregates individual sessions into a single, legible pattern across the audience.

  6. 06

    Discover UX insights

    Find friction points, usability issues, attention patterns, and differences between audience segments.

Gaze & attentionWhat do they notice first?
InteractionWhere do they click?
FrictionWhere do they hesitate?
A sample UI with a synthetic attention heatmap overlaid: hot spots on the nav, the primary call to action, and product imagery.
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Task completionDo they reach their goal?

● each pixel is one participant, sampled live from the audience prior

Hundreds of users.
Real patterns.

More than an AI pretending to be your customer.

SynKoala does not ask one model to imagine a persona. It conditions a population of participants on a structured audience prior, then keeps controlled variation across them, so responses form a distribution instead of a single guess.

Generic AI

"Imagine you are a 30-year-old user. How would you react to this?"

One model, one voice, one answer, dressed up as a persona. Ask it twice and you mostly get the same opinion back.

SynKoala

Behaviour conditioned on a structured audience prior, sampled across hundreds of individually varied participants.

A population, not a puppet. Aggregate the responses and see where the audience converges, and where it splits.

One interface. Multiple user experiences.

Point SynKoala at a website, app, or prototype and give it a task. Synthetic participants attempt it independently while SynKoala captures what they notice, where they go, and where they struggle.

  • Clicks
  • Navigation paths
  • Gaze & attention
  • Hesitation
  • Drop-off points
  • Friction
  • Task completion
  • Confusion

Power user

"Easy to find. But too many steps."

First-time user

"I'm not sure where to start."

Low digital confidence

"What does this icon mean?"

Busy user

"I want to get through this faster."

A mobile banking task, tested before launch.

A hypothetical walkthrough of what a SynKoala report looks like, not a real customer's data.

Target audience

  • First-time digital banking users
  • Age 25 to 35
  • Moderate mobile familiarity
  • Low banking-app familiarity
  • Lower digital confidence

Task

"Transfer ₹2,000 to a saved beneficiary."

SynKoala reports back

  • Where users looked

  • Where they hesitated

  • Which controls they discovered

  • Navigation paths and backtracking

  • Task completion, and where users got stuck

  • Differences between first-time and experienced users

Reported at the population level and broken down by segment, so you can see where the audience agrees and where it splits.

Test earlier. Learn faster.

Fast

Explore likely UX issues and reactions before you schedule a single real participant.

Multiple perspectives

See how different audience segments experience the same product, side by side.

Better real research

Arrive at your real-user studies with sharper hypotheses and fewer open questions.

Today

Prototype, mobile UI, web UI, UX testing

Next

Broader research stimuli and experiences

Don't replace your users. Know what to ask them first.

Build a synthetic audience. Test your idea.

SynKoala is in early access. Join the list and we will bring you in as soon as a slot opens.

See how it works